Jason
Lardy
Helping
small business
grow mindfully.
Marketing
Sustainability
Jason Lardy
Experienced SME marketing and sustainability support
I am a seasoned marketer and sustainability consultant with nearly 35 years’ experience and a passion for helping small businesses grow and succeed. To me, mindful growth means businesses succeed with the right strategy and execution – without the bells and whistles of a huge consulting agency. I help my clients develop authentic marketing and impactful sustainability strategies that are aligned with their values, mission and budget.
As a small business owner myself, I know the value of sound advice, reliable execution and an affordable solution. I welcome the chance to get to know your business and see how I can help you grow mindfully.
“Jason is an idea-bank who targets the most effective strategy for his clients while taking a service-oriented approach to making sure all t’s are crossed when it comes to deliverables.”
Professional Experience
2006-Present
Owner and President
Nomad Marketing offers strategic consultation and tactical execution in the most critical marketing disciplines:
• Strategic planning
• Content marketing
• Sustainability
• Event marketing
• Branding strategy
• Web development
2006
VP, Product Marketing
Created product strategy for this custom music company. Worked with creative team to develop compilation and lifestyle music titles and partnered with music labels and other entertainment companies to secure the rights to audio and video content.
2005-2006
Dir., Product Management
Led the creativity product management organization of this global software company, which included responsibility for maintaining Paint Shop Pro, among other software suites, including the company’s first standalone app. I also led the new product development team.
1999-2005
Dir., Business Development
Launched Telex’s product management discipline and helped build the company’s first product development process. My business unit launched the world’s first USB digital audio accessories for PC and Mac. Created and managed a consumer technical support organization to assist customers with installation and operation of the products.
Promoted to the Director of Business Development role for the wireless networking business. I was responsible for all sales and marketing efforts as well as managing the product development process. We launched a series of cutting edge long-distance outdoor wireless networking products to the market.
1995-1999
Product Manager
Led marketing and product management for innovative label materials and specialty products, including the world’s first recyclable PC label material. I earned a corporate sustainability award for my work on this product. I also helped create a Preferred Distributor customer loyalty program.
Educational Background
NYU Stern Center for Sustainable Business
Corporate Sustainability Certificate
Roadmap to help businesses be a force for change through ESG (environment, social, and governance) investing, sustainable supply chain management, employee and consumer engagement, and sustainability marketing.
NYU Stern School of Business
MBA Marketing, Int’l Mgmt.
I specialized in Entrepreneurship and Marketing Strategy. As a Managing Consultant with the Urban Business Assistance Corporation, I helped women and BIPOC entrepreneurs create business plans, develop marketing strategies and pursue SBA financing. I received the Philip Morris prize in marketing.
Macalester College
BA Economics
My focus at Macalester was on Entrepreneurship. I was selected to present my senior business plan project to Nobel Prize winner Franco Modigliani.
- Inducted into Omicron Delta Epsilon, International Economics Honor Socieity
- 1989 semester abroad at Jagiellonian University in Krakow, Poland.
- Tennis team – captain and 4-year letter winner
- Debate team
- Radio DJ
Community involvement
MN Cycling Center
President and Founding Board Member
I lead the non-profit MN Cycling Center, a volunteer run organization working to build a new velodrome bicycle racing track in Minnesota. In addition to our efforts to bring track cycling back to MN, the organization provides after-school bike-centric STEM programming to elementary school students. Our students learn to ride, maintain their bicycles, and get hands on with the STEM concepts that make their bikes work.
Beyond the bike
For more than a decade, I was a lead volunteer with the Inner City Tennis foundation teaching Minneapolis youth the fundamentals of tennis and building character off the court.
I am an Eagle Scout and was elected to the Order of the Arrow Brotherhood by my Scouting peers.
Get to know me
I am a passionate traveler, cyclist and music fan. I’m a dual US/Luxembourg citizen and I’ve visited every continent except Antarctica.
For over a decade, I’ve organized and promoted professional and elite amateur bicycle races in the US and have been an announcer and trackside reporter for bicycle races in both the US and Europe.
My radio show, Blast Beats & Bicycles, aired over 100 episodes on WMCN 91.7 FM between 2018-2022.
My wife, Lisa, and I have been married for nearly 30 years.